Highlight Technologies

Marketing Manager

Job Locations US | US-VA-Fairfax
ID
2020-1403
Category
Marketing/Public Relations
Type
Full-Time

About Highlight

Know Way. Know How.

For over ten years, Highlight has provided Development and Modernization, Secure IT and Mission Solutions for our federal government customers. We know the technology; we understand the way our customers and their stakeholders work; and we know how to implement industry best practices for development and services, delivering end-to-end solutions that minimize risk and maximize results.

Overview

Highlight is seeking a telework-optional Marketing Manager to support our Headquarters in Fairfax, VA. You will be responsible for designing, creating, and delivering marketing programs to support the company's growth as we transition from a small to a mid-size government contractor.

 

This role is telework until further notice and has the option for in-office attendance post COVID-19.

Responsibilities

Marketing Planning and Implementation

  • Work with corporate leadership to craft marketing campaigns that align with business objectives
  • Maintain awareness of competitors, customers, and trends and practices for marketing in the federal contracting environment
  • Implement multi-modal marketing campaigns to help achieve brand awareness among target markets. This may include a combination of digital and print media, social media, events, promotional materials, and other methods
  • Manage campaigns within approved budgets
  • Measure and report on results of campaigns and recommend adjustments

Marketing Content Development

  • Work with leadership to understand the value propositions, messaging, and differentiators relative to competitors
  • Coordinate with stakeholders for raw content such as case studies and reviews of draft products
  • Craft compelling content appropriate for each modality – flyers, website, video, audio, etc.
  • Maintain and update existing marketing products (flyers, capability briefings, etc.)
  • Use tools such as Adobe Illustrator, InDesign, and Office 365
  • Work with outside vendors to produce materials as appropriate

Social Media Support

  • Develop monthly publication schedule inclusive of approved marketing campaigns
  • Develop content for social media
  • Post to multiple platforms using tools such Hootsuite

General Corporate Communications

  • Oversee content of external website, working with IT resources
  • Draft and process press releases, and serve as media point of contact
  • Design internal office branding such as wall art and signage
  • Maintain marketing repository with resources (i.e., flyers, templates) to be used by business development staff and other employees
  • Serve as branding resource to corporate departments as needed
  • Maintain and enforce use of branding and style guidelines

Qualifications

  • 3-5 years of experience doing similar marketing in the professional services sector, preferably within the GovCon sector
  • Bachelor’s degree in Marketing, Communications, Sales, Business or related field
  • Experience working with Adobe Illustrator, Adobe InDesign, HootSuite, and SharePoint
  • Strong visual design and creative abilities
  • Good English writing and attention to detail

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